PLEDRO.

Get Pledro

Launching soon. Back yourself.

Free to start · Apple Watch, Garmin, Whoop, Oura and more.

The fitness app that pays you for showing up

Back yourself.

Put an entry behind your goal. Your wearable proves you did the work. Complete it and your entry comes back in full, plus an even share of whatever is left over.

Whether it comes back is decided by one thing: whether you did the work.

Free to start · Apple Watch, Garmin, Whoop, Oura and more.

18+ for real-money entries · UK · Your limits, your rules · Grind Coins are free and cannot be bought

The Pledro Challenges page: a nudge that a finished challenge has its results, then Your challenges — one with results ready and one starting in four days — then a featured Pledro official challenge with its 200 Grind reward fund, and the switch between Arenas and Categories.
A challenge page: Big Burn 600 · MEDIUM, a Pledro official cardio challenge, with a 50 Grind entry, a 200 Grind reward fund and two days to the start, one line saying what to do and by when, the green Enter · 50 Grind button, and the folds What you do, Who’s in, Who set it and The rules.
The pop-up that opens on Enter: Confirm entry, Enter · 50 Grind, one line saying what to do, by when, and that you get your 50 back and an equal share, a Before you enter row, and the green Enter button over a line saying Grind Coins are free, not money.
Results for a finished challenge: COMPLETED · REWARD EARNED, the 50 Grind entry back and a 25 Grind reward, four of six completed, then the final standings, numbered in the order they completed.

The problem

You already know what to do.
That was never the problem.

Pledro gives the goal a price. You put an amount that means something to you behind it, and the argument with yourself gets a lot shorter.

Why nothing else sticks

Supplements. Gym memberships. A personal trainer. New Year. A holiday in eight weeks. Every trick there is, and most people still fall short.

Not because they don’t want it. Because nothing they set up actually costs them anything the day they quit. The negotiation is always winnable.

Nothing here is given away

Your entry back, the reward on top, every penny of it traces to work a wearable measured.

One challenge, start to finish

Here is exactly how it goes.

Four beats, start to finish. The phone follows along.

The Pledro Challenges page: a nudge that a finished challenge has its results, then Your challenges — one with results ready and one starting in four days — then a featured Pledro official challenge with its 200 Grind reward fund, and the switch between Arenas and Categories.
A challenge page: Big Burn 600 · MEDIUM, a Pledro official cardio challenge, with a 50 Grind entry, a 200 Grind reward fund and two days to the start, one line saying what to do and by when, the green Enter · 50 Grind button, and the folds What you do, Who’s in, Who set it and The rules.
A running challenge after entering: 20K This Week · MEDIUM, You’re in, and Your progress — 13.6 of 20 km, 6.4 km to go, counted automatically from your verified activities.
Results for a finished challenge: COMPLETED · REWARD EARNED, the 50 Grind entry back and a 25 Grind reward, four of six completed, then the final standings, numbered in the order they completed.
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Pick something you actually want to do

Open challenges sit in eight arenas. Or write your own rules and invite people.

The Pledro Challenges page: a nudge that a finished challenge has its results, then Your challenges — one with results ready and one starting in four days — then a featured Pledro official challenge with its 200 Grind reward fund, and the switch between Arenas and Categories.
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Put an entry behind it

Every entry joins one reward fund. The challenge shows what you have to do, the window and what completing pays, before you commit.

A challenge page: Big Burn 600 · MEDIUM, a Pledro official cardio challenge, with a 50 Grind entry, a 200 Grind reward fund and two days to the start, one line saying what to do and by when, the green Enter · 50 Grind button, and the folds What you do, Who’s in, Who set it and The rules.
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Then just train

Connect your wearable once and sessions are detected automatically, server-side. There is no “start a workout in Pledro” step.

A running challenge after entering: 20K This Week · MEDIUM, You’re in, and Your progress — 13.6 of 20 km, 6.4 km to go, counted automatically from your verified activities.
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Results, and the reward

Results land up to about an hour after the window closes: your full entry back, plus an even share of whatever is left over.

Results for a finished challenge: COMPLETED · REWARD EARNED, the 50 Grind entry back and a 25 Grind reward, four of six completed, then the final standings, numbered in the order they completed.

The referee

Your wearable is your referee.

It can’t be talked into believing you. Every number on Pledro comes off it, so there is no honour system to game, and no chance, no odds, no house on the other side of it.

Typed-in workouts are rejected

There is no “log it manually” path in Pledro, on purpose. Metrics come only from the wearable. If it didn’t come off the wearable, it doesn’t exist.

No chance in it.
The only variable is you.

No invented numbers

Four facts, and none of them are marketing.

10 Activity types Distance, time trials, streaks, weekly frequency, cycling, swimming, effort sessions, steps, sleep, heart-rate zones.
4 Challenge formats Custom, a quick one of exactly 24 or 48 hours, this weekend, and when full.
0 Self-reported metrics Not one figure on Pledro is typed in by a person.
~1 Hour to results Sync grace, then verification, then the reward is distributed.

Where the reward comes from

Nobody is on the other side of your result.

Everyone enters the same fund. Everyone who completes is paid the same. If everybody finishes, every entry goes back in full and Pledro earns nothing.

Where the entries that stay go

Entries that aren’t claimed back stay in the fund: we take up to 10% of the fund out of them, and everything above that is shared between the people who completed.

That last part is the whole point. If every entry goes back, we earn nothing and the product did its job: people got fitter. Our share is never more than 10% of the entries in a challenge, in any circumstance.

Why one miss in ten pays no reward

Pledro is paid first, out of the entries that stay in the fund, and never more than 10% of the fund. Everything above that ceiling is the reward. So there is no reward at all until more than one in ten miss the target — everyone who completed simply takes their entry back in full.

Worked example · real money, coming

25 enter at £20. Ten complete.

Reward fund · 25 × £20 £500
Entries left in the fund £300
Pledro’s share · capped at 10% £50
Shared between the 10 who completed £250
Your entry, straight back £20
Your performance reward £25
Your total back £45

The ten who completed are paid the same, to the penny.

18+ for real-money entries · UK · Your limits, your rules · real-money entries are coming, pending authorisation

A fitness network you can’t bluff on

Every post leads with the receipt.

The claim, the receipt off the wearable, then the photo — in that order, every time.

Posts Stories for a day Reels, full-screen Messages

Everything a network needs, tied to real training

Posts, stories that last a day, reels you scroll full-screen, follows, comments, and direct messages with voice notes and GIFs in them. Follow your people, see what they actually did, argue about pacing, and watch challenges you’re both in.

Results are respectful in defeat: nobody’s finish is framed as someone else’s loss.

The top of the Pledro home feed: the stories rail, then a run post that leads with its numbers — 4 km, 21:00, 5:15 per km and the verified tick — then the caption, the photograph and one social line.
A story open full-screen: a night-time photograph of a runner under stadium lights, the caption Track lights on at six., quick reactions and a reply box.
A reel playing full-screen: a runner on a dirt trail, the like, comment, repost, share and save marks down the right edge, and the author, sport tag and caption along the bottom.
The feed, a story, a reel — real screens from the app.

Inside the app

Challenges live in arenas.

Eight rooms for every mood, or one for each activity. Each holds only what you can still enter.

Pledro official Set by Pledro, open to everyone. Verified like everything else.
Big funds Ranked by reward fund
Quick ones Close within 48h
This weekend Start Sat–Sun
Grind Coins only Grind entry · zero spend
Starting soon Fresh starts land here
Filling up Start when full
For charity Entries that stay in the fund back the cause

What a room holds

Every room holds only what you can still enter. Entries close the moment a challenge’s window opens, so one that has started moves out of the rooms into a space of its own — as do the ones whose results are already in.

Charity challenges halve our cap to 5%, and the entries that stay in the fund go to the charity. The charity model →

Two ways to enter

Grind now. Pounds later.

Every account starts on free Grind Coins, which are not money and cannot be bought.

Today

Grind Coins

Every account starts on Grind. They are free, they cannot be bought, and they are not money. Grind challenges pay no fee at all, the full reward goes back to the people who completed.

Cost to enter Nothing
Fee None on Grind
Age 16+

What you need

A smartphone and a wearable.

The wearable is the referee, so competing needs one on your body. Whichever you wear, nothing self-reported ever counts.

  • Apple Watch
  • Garmin
  • Whoop
  • Oura
  • Fitbit
  • Polar
  • COROS
  • Suunto
  • Amazfit
  • Huawei
  • Peloton
  • Runna

What each one can back depends on what it measures, and Apple Watch is the only one that backs every challenge type.

Battle ropes mid-swing in a dark gym.

The 6 a.m. club

Motivation is cheap at midnight. Pledro makes it expensive to ignore at 6 a.m.

You commit the night before. With your own entry behind the goal, you get up. That’s the 6 a.m. club.

Straight answers

The six things people ask first.

Is this gambling?

No. Pledro is skill-based: the only thing that decides the result is whether you completed the target your wearable measured. There is no chance element, no odds, and no operator on the other side of your result. Today Pledro runs on free Grind Coins, which cannot be bought.

What happens if I don’t complete it?

Your entry stays in the reward fund. Our capped share comes out of what stays before anything else does, and everything above that ceiling is shared between the people who did complete.

While you’re the only one in it you can withdraw and your entry comes back in full. The moment somebody else enters, everyone in it is committed, including you, and completing is the only way to get your entry back, before or after the start. That is deliberate, and it’s the reason the goal has teeth.

Can I just type in a workout?

No, and there is no path to. Every metric comes off the wearable. Hand-entered activities are rejected outright, and anything implausible is held for a person to review rather than counted.

Do I have to press start in the app?

No. Connect your wearable once and sessions are detected automatically, server-side. Train the way you already train. The app doesn’t need to be open.

What does Pledro earn?

On Grind challenges, nothing at all. On real-money challenges when they arrive, our share comes only from entries that stay in the fund, and out of them before the reward does. It is never more than 10% of the total entry fees, and it drops to zero when everyone completes. See the whole arithmetic →

How do I start?

Get Pledro on your iPhone, connect your wearable once — Apple Watch, Garmin, Whoop, Oura and more — and pick a challenge. You start on Grind Coins, so your first challenges cost nothing.

Nobody feels like it at 6am.

Give yourself a reason that’s waiting outside the duvet.

Free to start · Apple Watch, Garmin, Whoop, Oura and more

18+ for real-money entries · UK · Your limits, your rules