Our mission
We built the reason to get up.
People genuinely want their fitness goals, and quitting one costs nothing. Pledro gives the goal a price.
The problem
You genuinely want the goal.
The excuse is just louder.
Most still fall short. None of it costs anything the morning you decide not to go.
Every trick there is
People buy the supplements, join the gym in January, hire the trainer, book the holiday, put the photo on the fridge. Every trick there is.
Most still fall short. Not through laziness, and not for lack of wanting it. None of it costs anything the morning you decide not to go. The membership is paid. The trainer reschedules. The holiday is weeks away. All of it can be talked out of, and at 6am, in the dark, you are an extremely persuasive negotiator.
The answer
The negotiation stops before it starts.
You could stay on the sofa with the telly and the ice cream. With £100 of your own behind the goal, you get up and go.
That’s the whole idea
That’s the whole idea. You put an entry behind a fitness goal, an amount genuinely significant to you, and falling short costs you it. Complete it and every penny comes back, plus a share of whatever is left over. The negotiation stops before it starts.
Twenty-five people. Twenty pounds each.
18+ for real-money entries · UK · Your limits, your rules · illustrative, real-money entries are coming, pending authorisation
Motivation is weather.
A system is a roof.
The 6am club
There is no club.
There is nothing to join.
It’s a name for an idea, that motivation is cheap at night and discipline is expensive in the morning.
Nobody feels like it at 6am. The people who go anyway aren’t more motivated than you, they’ve got a reason waiting outside the duvet. Put an entry behind the goal and the negotiation stops: complete it and every penny comes back, plus your earned share of the reward fund.
That’s the whole product, honestly. Not streaks. Not badges for opening an app. Not a coach shouting from a wearable. A reason, the kind that gets shoes on feet while the window is still dark and the duvet is winning. Intention is cheap at midnight. Pledro makes it expensive to ignore at six.
What we believe
Seven things we won’t move on.
A goal without a cost is a wish
Wanting it was never the hard part. Our job is to make quitting cost something you’d rather keep.
Nothing counts unless a wearable says so
No typed-in workouts, no honour system. If it didn’t come off the wearable, it didn’t happen. That protects everyone.
Everyone who completes is paid the same
An even split, always. You’re racing the target, not the person next to you: first earns what last earns.
Nobody’s good day is somebody’s bad one
Results are written to be respectful in defeat. A challenge you didn’t finish reads “not this time”, never a scoreboard.
The app belongs in your pocket
No start button to remember, no session to log. You train as you already train; the software does the admin.
If we earned nothing, we did our job
Our share only exists when an entry stays in the fund. A month where everybody completes is a month we make nothing.
Say the number out loud
Our share, the cap and the arithmetic behind them are on this site, in full, before you ever enter one.
The sofa was winning.
Then the goal got a price, and the argument got short.
The other half of it
Doing it alone is the hard way.
Pledro is a fitness social network as much as a challenge engine, for the same reason: showing up is easier when someone notices.
What your circle sees
Your circle sees the work, not the claim: every post leads with the receipt off the wearable. Stories, reels and direct messages are all here, and all of them can carry a verified session. Enter alongside a friend, follow the standings, argue about pacing afterwards.
Pledro for Good
The good outcome
is the one that pays us least.
Our share is never more than 10% of the entries in a challenge, and it is nothing at all when everybody completes.
Real-money entries are not live yet, so no money has gone to any charity and no partner is chosen. We would rather say that here than let you assume otherwise.
Where the rest goes
If nobody completes, we keep 10% and the other 90% will be donated to charity.
There is also a whole category built to give the fund away. On a charity challenge the fund goes to the cause instead of the other entrants, our cap is halved to 5%, and half of whatever we take will be donated as well.
18+ for real-money entries · UK · Your limits, your rules · real-money entries are coming, pending authorisation
Our pledge
What you can hold us to.
Every rule before you commit
Target, window, entry, what completing pays and what we take, all on the screen where you enter, not in a policy.
Never a metric you didn’t earn
Held data goes to a person, not an algorithm with a payment button. Every finished challenge leaves a receipt with an ID.
Never dressed up as chance
No streak-shaming, no invented urgency, no language that turns training into a game of luck.
Get in before launch.
The badge won’t return.
Every sign-up before launch keeps the founding-member badge, permanently. After launch it is never given again.
Free to start · Apple Watch, Garmin, Whoop, Oura and more
18+ for real-money entries · UK · Your limits, your rules