Pledro for Good
If everyone completes, we earn nothing.
Complete your challenge and it costs you nothing at all.
Where it goes instead
When nobody completes, 90% will be donated to charity.
Nothing comes back to the entrants, because completing is the only route back to your entry.
Real-money entries are not live yet, so not a penny has gone to any charity. No charity is chosen yet either. One will be, and it will be named here before the first paid entry is taken.
Why it isn’t all ours
Now and then a challenge ends with nobody finishing it. So Pledro keeps 10%, the same cap as everywhere else, and the other 90% goes to charity. It used to all be ours. We didn’t like the shape of that, so we changed it.
It is a rare way for a challenge to end. A target not one person in fifty can hit is a badly set target, and we would rather fix those than earn from them.
Fifty enter at £20. None finish.
18+ for real-money entries · UK · Your limits, your rules · illustrative, real-money entries are coming, pending authorisation
The odd penny rounds the charity’s way, never ours.
Straight about the fee
Stick to your goal and we charge you nothing.
Pledro earns only from entries that stay in the fund. Which is exactly why we would rather every one of them went back.
We cap our share at 10%
Once we hit that cap, more people missing the target earns us nothing further.
We are paid before the reward is
A challenge where almost everybody completes pays us up to that cap and pays no reward at all. The completers still take their entries back whole.
We never take a penny from anyone who completes
Complete it and your entry comes back whole, with nothing taken out of it.
We say all of it before you enter
On the screen where you enter, not in a policy you find afterwards.
The fee, in full
You are charged only when you don’t do the thing you signed up to do. Complete it and your entry comes back whole, with nothing taken out of it. There is no subscription, no advertising, and nothing at all taken out of an entry that comes back to you.
Every rule is on the screen before you enter: the target, the window, the entry, and what happens whether you complete or not. Nothing is decided afterwards, and none of it is decided by us.
Don’t take our word for it
Take our share to zero yourself.
Fifty people, twenty pounds each. Move the slider toward fifty and watch the figure at the top fall away.
50 people · £20 each · a £1,000 reward fund
When 10 of them complete, Pledro earns
£100
The cap is binding. More people falling short would not earn us a penny more than this.
Every penny of the fund
- Entries handed straight back
- £200
- Shared out as the reward
- £700
- Pledro’s share
- £100
- To charity
- £0
Flat, then nothing. Past the cap, more people missing the target earns us no more. The only direction that moves the figure at all is toward zero.
18+ for real-money entries · UK · Your limits, your rules
It moves by the same rule the app uses. Real-money entries are not live. Every account runs on free Grind Coins today, where our share is zero anyway.
Most apps sell motivation.
We sell a deadline you can’t
ignore.
Challenges for a cause
And a whole room built to give the fund away.
Charity challenges work like any other. The one difference is where the fund goes: to the cause, not to the other entrants.
Charity challenges run on free Grind Coins today, which are not money, so nothing is donated by one and the app says so on the screen. Entries that stay in the fund back the cause inside the challenge, not outside it. The model above arrives with paid entries.
18+ for real-money entries · UK · Your limits, your rules · real-money entries are coming, pending authorisation
How a charity challenge works
You enter, you train, your wearable proves it.
Complete one and your entry still comes back to you in full. What you give is the training you were going to do anyway.
All of it, on one page
Every way a challenge can end.
Pledro never takes more than 10% of the total entry fees, in any circumstance.
Everybody completes
Pledro takes: Nothing
Nothing. Every entry back in full.
Some complete
Pledro takes: Up to 10%
The entries that stay in the fund, up to 10% of the fund and never more. We are paid out of them first; everything above that ceiling is the reward, trimmed again so it splits into exactly equal shares. Until more than one in ten miss the target there is nothing above the ceiling, so completers take their entry back and no reward.
Nobody completes
Pledro takes: 10%
10% of the fund. The other 90% will be donated to charity.
Charity challenges
Pledro takes: Up to 5%
5% rather than 10%, and half of whatever we take will be donated to the cause too.
On Grind
Pledro takes: Nothing
Nothing. Always, however it ends.
Called off
Pledro takes: Nothing
Nothing. Too few entered, or it was voided. Every entry returned in full.
You leave
Pledro takes: Nothing
Nothing. While you’re the only one in it, your entry comes back whole. Once somebody else is in, everyone is committed and it stays in the reward fund for the people who complete, where our share is the capped one above.
What the name is doing
The point was never the fee.
A challenge where all fifty complete is fifty people who trained, fifty entries handed back whole, and nothing at all for us. We would like a great many of those.
Our mission
Get everybody fitter.
Then get out of the way.
The day this company does its job perfectly is the day it earns nothing.
What “for good” means here
Most people already know what to do. What they don’t have is a reason waiting outside the duvet at six in the morning. Pledro is that reason, and the reason works best when it is never collected.
That is what “for good” means here. Not a campaign and not a badge. The best outcome for you is the least profitable one for us, and it is built into the numbers rather than promised in a paragraph.
The rest of it
A capped share is not much use on its own.
Every rule around the entry is enforced on our servers rather than asked of the app.
The six rules, by name
The rules around the entry — the way out while you are the only one in it, the three-entrant minimum, the ceiling on what you can put in, the weekly cap that is on by default, the setter having to enter their own challenge, and the wearable verification under all of it — are each enforced on our servers rather than asked of the app.
Go and make us nothing.
Complete the thing you said you would. Take your entry back. Back yourself.
Free to start · Apple Watch, Garmin, Whoop, Oura and more
18+ for real-money entries · UK · Your limits, your rules