Pledro for Good
If everyone completes, we earn nothing.
Pledro charges you only when you don’t do the thing you said you would. Complete your challenge and it costs you nothing at all.
And when a challenge ends with nobody completing it, 90% of the fund goes to charity.
Where it goes instead
When nobody completes, 90% goes to charity.
Now and then a challenge ends with nobody finishing it. Nothing comes back to the entrants, because completing is the only route back to your entry.
So Pledro keeps 10%, the same cap as everywhere else, and the other 90% goes to charity. It used to all be ours. We didn’t like the shape of that, so we changed it.
It is a rare way for a challenge to end. A target not one person in fifty can hit is a badly set target, and we would rather fix those than earn from them.
Real-money entries are not live yet, so not a penny has gone to any charity. No charity is chosen yet either. One will be, and it will be named here before the first paid entry is taken.
Worked example
Fifty enter at £20. None finish.
18+ for real-money entries · UK · Your limits, your rules · illustrative, real-money entries are coming, pending authorisation
The odd penny rounds the charity’s way, never ours.
How Pledro earns
The whole of our income.
No subscription. No advertising. Nothing taken out of an entry that comes back to you.
Where it comes from
Entries that stay in the fund
Everyone who completes gets their entry back in full. Our share comes only from the entries that stay in the fund.
How much we take
Up to 10%. Never more
Our share is capped at 10% of everything entered, and the more people who complete, the smaller it gets. It is never more than that, in any circumstance.
When it is nothing
Whenever everybody finishes
Every entry goes back whole and we earn zero. The same on every free Grind challenge, always, however many complete.
Straight about the fee
Stick to your goal and we charge you nothing.
You are charged only when you don’t do the thing you signed up to do. Complete it and your entry comes back whole, with nothing taken out of it.
Every rule is on the screen before you enter: the target, the window, the entry, and what happens whether you complete or not. Nothing is decided afterwards, and none of it is decided by us.
We cap our share at 10%, so once we hit that cap, more people missing the target earns us nothing further. We never take a penny from anyone who completes. And we say all of it before you enter, on the screen where you enter, not in a policy you find afterwards.
Pledro earns only from entries that stay in the fund. Which is exactly why we would rather every one of them went back.
Don’t take our word for it
Take our share to zero yourself.
Fifty people, twenty pounds each. Move the slider toward fifty and watch the figure at the top fall away. It moves by the same rule the app uses.
50 people · £20 each · a £1,000 reward fund
When 10 of them complete, Pledro earns
£100
The cap is binding. More people falling short would not earn us a penny more than this.
Every penny of the fund
- Entries handed straight back
- £200
- Shared out as the reward
- £700
- Pledro’s share
- £100
- To charity
- £0
Flat, then nothing. Past the cap, more people missing the target earns us no more. The only direction that moves the figure at all is toward zero.
18+ for real-money entries · UK · Your limits, your rules
Real-money entries are not live. Every account runs on free Grind Coins today, where our share is zero anyway. The same maths, three worked examples →
Most apps sell motivation.
We sell a deadline you can’t
ignore.
Challenges for a cause
And a whole room built to give the fund away.
Charity challenges work like any other. You enter, you train, your watch proves it. The one difference is where the fund goes: to the cause, not to the other entrants.
Complete one and your entry still comes back to you in full. What you give is the training you were going to do anyway.
Charity challenges run on free Grind Coins today, which are not money, so nothing is donated by one and the app says so on the screen. Entries that stay in the fund back the cause inside the challenge, not outside it. The model above arrives with paid entries.
18+ for real-money entries · UK · Your limits, your rules · real-money entries are coming, pending authorisation
All of it, on one page
Every way a challenge can end.
Seven rows, one sentence: Pledro never takes more than 10% of the total entry fees, in any circumstance.
What the name is doing
The point was never the fee.
A challenge where all fifty complete is fifty people who trained, fifty entries handed back whole, and nothing at all for us. We would like a great many of those.
Our mission
Get everybody fitter.
Then get out of the way.
Most people already know what to do. What they don’t have is a reason waiting outside the duvet at six in the morning. Pledro is that reason, and the reason works best when it is never collected.
The day this company does its job perfectly is the day it earns nothing. Everybody trained. Everybody completed. Every entry went home.
That is what “for good” means here. Not a campaign and not a badge. The best outcome for you is the least profitable one for us, and it is built into the numbers rather than promised in a paragraph.
The rest of it
The other things we hold ourselves to.
A capped share is not much use on its own. These are the rules around it, and all of them are enforced on our servers rather than asked of the app.
A way out while you’re alone in it
While you are the only person entered, withdraw whenever you like, before or after it begins, and your entry comes back in full. No reason needed. Once somebody else is in, everyone is committed.
Never alone, and never a crowd of two
A paid challenge runs only if three or more enter. Below that it is called off and everybody’s entry is returned.
A ceiling on the entry itself
£250 into a public challenge, £100 into a private one. The server refuses anything above it, whatever the app asks for.
Limits that are on already
A weekly cap on paid entries applies by default, not only when you go looking for one. Lowering it takes effect immediately, and we will never prompt you to raise it. Looking after you →
Whoever set it is in it
The person who wrote the target enters on the same terms and the same entry as everyone else. Pledro never enters its own challenges.
Your watch, not your word
Every result is verified from your wearable, server-side. Nothing is self-reported and typed-in workouts are rejected. The four gates →
Go and make us nothing.
Complete the thing you said you would. Take your entry back. Back yourself.
Free to start · Apple Watch at launch
18+ for real-money entries · UK · Your limits, your rules