Legal
Privacy notice
This notice covers this website, pledro.co.uk, and how the Pledro app uses analytics.
Last updated 19 August 2026 · Pledro Ltd, United Kingdom
On this page
What we collectWhy, and where it livesHow we measure this siteGetting removedWho we areThe appAnalytics in the appWhat we collect
One thing: the email address you give us when you join the waitlist, together with the page you joined from. This site sets no cookies. It counts how often each page is opened — anonymously, storing nothing on your device — which is described in full below.
Why, and where it lives
We use your email for exactly one purpose: to tell you about Pledro early access. It's stored in our application database (Supabase) and is not shared with, or sold to, anyone.
How we measure this site
We count how many times each page is opened, so we know which parts of the site are worth keeping. We do it without knowing who you are.
The counting stores nothing on your device and reads nothing from it. No cookies, no analytics storage, no device fingerprint, no identifier of any kind — not even one that lasts a single visit. That is why this site has never asked you to accept anything: the law behind cookie banners covers storing information on your device and reading it back, and our measurement does neither.
When a page opens, your browser sends our own server one short message containing three things: the page's path — “/how-it-works”, say — the domain name of wherever you followed a link from if you followed one (“instagram.com”, the domain on its own: never the full web address, and never anything in the question-mark part of it), and, if you arrived through a link we published for a campaign, that campaign's label. Our server then adds two things it can already see from the request: whether it came from a phone, a tablet or a computer, and which country it came from.
That is the complete list, and nothing identifies you within it. No two page views can be tied to each other, or to you. We can see that a page was opened four hundred times yesterday from the United Kingdom; we cannot tell whether that was four hundred people or one, and we have no way of finding out.
Your IP address reaches our server the way it reaches every website you open — it is how the page gets sent back to you. We use it for one thing, working out the country, and we neither store it nor pass it on to anyone.
The counts are held in Mixpanel, on a project resident in the EU. They are sent from our server rather than from your browser, so Mixpanel's software never runs on this site, never receives your IP address, and never receives anything about you as a person — because we hold nothing about you as a person.
We also count how many waitlist sign-ups the site produces. That is a total, not a record of who did what.
The one thing this site does keep on your device. On a phone, if you close the small “Get Pledro” bar at the bottom of the screen, we make a note that you closed it so it stays closed while you carry on reading. The note is the digit 1, held in your browser's session storage, sent nowhere, and gone the moment you close the tab. It exists because you asked for it by closing the bar, it has nothing to do with measuring anything, and it is the only thing this site stores.
Getting removed
Email hello@pledro.co.uk from the address you signed up with and we'll delete it within 30 days: no questions, no hoops.
Who we are
Pledro Ltd, United Kingdom. Contact: hello@pledro.co.uk.
The app
The Pledro app ships with its own full privacy policy covering account, activity and health data: you'll see it before you create an account.
Analytics in the app
The app uses Mixpanel, on a project resident in the EU, so we can see which parts of Pledro get used and which don't. What it receives is deliberately narrow: an opaque account id, your handle, the titles of challenges you create, and the names of coarse usage events (things like "challenge joined" or "post created").
It never receives your health or activity metrics, money amounts, the contents of your messages, or your precise location. Under-18 accounts are never tracked: the analytics library stays opted out for minors, full stop. Signing out resets the analytics identity on your device.
Questions about any of it: hello@pledro.co.uk.
Also here: Terms of Service · Open-source licences. These live at fixed URLs and are reachable from the app’s About screen.